Lord of the Real Estate: AI helps Jerry Aulenbach craft standout listings in the style of Tolkien

• Jerry Aulenbach uses AI to craft Tolkien-inspired property listings.
• AI is streamlining real estate tasks like descriptions and property analytics.
• AI reduces admin work by up to 40%, freeing agents to focus on clients.

The backstory: From home searches and staging to vacation rental management, artificial intelligence is reshaping the way we buy, rent, and manage property. For Jerry Aulenbach, a veteran real estate agent at Royal LePage in Edmonton, Alberta, AI has become an unexpected ally in creating memorable property listings. But rather than relying on the standard phrases like "spacious home" or "modern kitchen," Aulenbach taps into AI to craft descriptions in the poetic, imaginative style of J.R.R. Tolkien.

Why they love it: “To date, the most useful AI in my business has been helping me write creative listing descriptions,” Aulenbach said in an email. “I’ve asked it to write rhyming descriptions in the style of Tolkien, and it’s been a fun way to make my listings stand out.”

One such listing reads:

"In the tranquil embrace of the charming hamlet of Deerfield,
nestled amidst nature’s bountiful cloak,
there stands a townhouse of unassuming grandeur.
Built with the craftsmanship of bygone eras,
this dwelling is a testament to artistry and practicality,
a symphony of concrete, timber, and the whispers of the wind."

Following the trend: Aulenbach’s use of AI for creative writing is part of a broader trend transforming the real estate industry. From writing property descriptions to offering predictive analytics on property values and rental returns, AI is increasingly streamlining tasks that once took significant time and effort.

**Big picture:**A 2023 report by McKinsey & Co. found that AI can reduce the time spent on administrative tasks by up to 40%, allowing agents to improve their client interactions and personalize services. As AI continues to evolve, its role in the real estate sector will likely only expand, offering even more ways to personalize and simplify the home-buying experience.