Montreal’s Royalmount debuts in ‘Midtown’ with upscale shopping and entertainment

• ROYALMOUNT, an upscale shopping and entertainment destination, opens in Mount Royal
• Developed by Carbonleo and led by CEO Andrew Lutfy, it marks the first phase of a 10-year plan to create "Midtown Montreal"
• The project spans nearly 80 acres and includes luxury stores, a linear park, and an outdoor entertainment venue
• Built to LEED Gold standards, it targets affluent demographics and is accessible via multiple modes of transport

Driving the news: Upscale shopping, dining, and entertainment destination ROYALMOUNT opened in Mount Royal, Montreal this week. Built by award-winning developer Carbonleo and led by CEO Andrew Lutfy, the location marks the first phase of a 10-year plan to create "Midtown Montreal."

Why it matters: ROYALMOUNT has faced criticism for its dense urban setting and potential traffic congestion, while also being hailed as the future of the blossoming new neighborhood. It aims to be more than just a shopping center by offering various experiences in addition to simply just shopping.

• The development spans nearly 80 acres and features unique elements like a linear park, winter skating rink, massive sculptures, and an outdoor entertainment venue.
• The mall includes a "luxury row" with high-end stores, including Rolex’s largest North American outlet.

Innovative details: Built to the LEED Gold standard, ROYALMOUNT is Canada’s largest LEED Gold retail project. It hosts 170 retailers, from luxury brands like Tiffany & Co. and Louis Vuitton to mainstream names like Nike and Zara.

• Exclusive offerings include Canada’s first TimeVallée store.
• The design features an elongated skylight roof, natural planter shrubbery, and a mix of natural and artificial trees.

The demographics: ROYALMOUNT targets affluent demographics and younger people comfortable with public transit. A $50 million pedestrian bridge connects directly to the De La Savane metro station, enhancing accessibility.

• Spanning 824,000 square feet in its first phase, Royalmount is strategically located with 87% of millionaire households within a 20-minute radius. It is accessible by metro, bike, bus, foot, and car.
• The project is expected to generate significant sales tax revenue and stimulate local economic growth.